Proverbs 4:20 (NKJV) — 20 My son, give attention to my words; Incline your ear to my sayings.
Purposeful attention. In an entertainment oriented society, many have the idea that something must be entertaining to be worthy of attention. This is not true. Some of the things that are most entertaining to the eye and ear are the least worthy of attention, while often what is least entertaining is most important. The point of this verse is that paying attention is a choice. We can discipline ourselves to be attentive to anything we choose.